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Greece Launches New Digital Tool Comparing Supermarket Prices

Supermarket in Greece
The tool tracks and compares the prices of more than 8,000 supermarket products in real time. Credit: AMNA

Greece unveiled a new digital price-comparison tool on Thursday, allowing consumers to track down the cheapest grocery options before they ever reach the supermarket checkout.

In a short video posted to social media, Prime Minister Kyriakos Mitsotakis introduced the digital platform “PosoKanei” (How Much It Costs), developed jointly by the Greek Ministry of Development and the Consumer Protection Authority. The tool tracks and compares the prices of more than eight thousand supermarket products in real time.

“Before you pay at the supermarket, you can now know exactly where your shopping basket will be the cheapest,” Mitsotakis stated.

Available via posokanei.gov.gr or as a mobile application, the tool allows users to search for specific items, compare costs across different brands within the same category, or simply scan a product’s barcode while standing in the store aisle to find the lowest price nearby. According to the Prime Minister, the database is updated daily to ensure accuracy.

While acknowledging that a digital platform alone cannot instantly dismantle global inflationary pressures, Mitsotakis framed it as a critical shield for household budgets. “What is most important is that the market itself now knows that prices are being compared daily and transparently,” the Prime Minister emphasized. “As a result, retailers will face direct pressure to become much more competitive.”

Related: Inflation in Greece Climbs Faster Than Eurozone Average

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© Alejandro Ruesga

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A Starbucks Korea vai encerrar temporariamente quase todas as lojas no país para dar formação histórica aos funcionários, depois de uma campanha promocional lançada no aniversário da revolta de Gwangju ter sido associada à repressão militar de 1980. As lojas da Starbucks em toda a Coreia do Sul vão
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Elon Musk Becomes World’s First Trillionaire After SpaceX IPO

SpaceX's historic IPO turned Elon Musk into the world's first trillionaire
SpaceX’s historic IPO turned Elon Musk into the world’s first trillionaire. Credit: NORAD and USNORTHCOM Public Affairs / Public Domain

Elon Musk became the world’s first trillionaire on Friday after SpaceX closed the biggest stock market debut in history. Bloomberg put his net worth at $1.11 trillion at the end of trading.

SpaceX began trading on the Nasdaq at $150 per share, above the set offering price of $135. The stock reached $176 before closing at $160, a gain of more than 19%, pushing the company’s valuation to $2.1 trillion.

Executives rang the opening bell as Elton John’s Rocket Man played on the exchange floor. SpaceX President Gwynne Shotwell said that the company has a history of making history and confirmed a Falcon 9 rocket launched from Cape Canaveral Space Force Station that morning with 29 Starlink satellites.

Musk, speaking at headquarters, said that the startup he built in a warehouse is now behind the largest IPO ever and remains committed to making humanity multiplanetary.

SpaceX IPO made Elon Musk the world’s first trillionaire

Musk holds a 42% stake in SpaceX and a 12% stake in Tesla, valued at about $1.5 trillion. SpaceX itself encompasses Starlink, xAI, and social media platform X. Less than 0.1% of his net worth is held in cash, he has said, and several holdings have been pledged as collateral for loans.

Musk journey to world's first trillionaire
Musk journey to world’s first trillionaire. Credit: GR Archive

He also holds stakes in The Boring Company and Neuralink. He is nearly four times wealthier than Google co-founder Larry Page and more than five times richer than Meta’s Mark Zuckerberg.

SpaceX used a fixed price of $135 with no range for investors to consider, closing orders two days before trading. Demand was four times the available supply. The company sought $75 billion but may have attracted up to $250 billion in interest.

Sen. Elizabeth Warren asked the Securities and Exchange Commission to delay the listing over concerns about potentially misleading accounting.

SpaceX burns cash while employees strike it rich

SpaceX reported revenue of $18.7 billion last year against an operating loss of $4.3 billion. For comparison, Meta posted more than $200 billion in revenue with net income above $60 billion. Musk controls about 85% of SpaceX voting shares, a level analysts say adds risk to the stock.

More than 4,400 current and former employees are expected to become millionaires, with about 400 set for $100 million or more each. SpaceX shares are expected to enter index funds faster than most newly public companies, potentially giving retirement savers indirect exposure.

OpenAI and Anthropic have also filed to go public this year at valuations near $1 trillion each. Gabriel Zucman, a French economist who studies extreme wealth, warned that the AI boom is concentrating capital rapidly and said there is a fundamental tension between extreme wealth and a functioning democracy.

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“Ride the Greek Wave”: Greece Named Country of Honor for Cannes 2027

Filming of Maestro in Blue in Greece, which has been named country of honor at Cannes 2027. The surrounding island waters seen with a fishing boat.
Filming Maestro in Blue in Greece. Credit: Neflix

The Cannes Film Market (Marché du Film) has officially named Greece as its 2027 Country of Honour for the landmark 80th edition of the Cannes Film Festival. This prestigious spotlight celebrates the country’s rapid ascent into a premier global audiovisual hub.

Operating under the banner “Ride the Greek Wave,” the initiative will highlight the convergence of Greek creativity, a booming production sector, and its growing role in international storytelling.

“With the remarkable momentum of its film and audiovisual industry today, Greece embodies the spirit of creativity, openness, and international collaboration that the Marché du Film seeks to celebrate through its Country of Honour initiative,” said Guillaume Esmiol, Executive Director of the Marché du Film.

This major milestone follows a massive influx of high-profile international projects utilizing Greece’s scenic versatility and its highly competitive 40% cash rebate incentive.

Cannes celebrates Greece as a film and TV production hub

Major recent film and television productions that have set up camp across Greece’s islands and mainland include:

Emily in Paris (Netflix): For its highly anticipated new season, the ultra-popular streaming franchise has expanded Emily Cooper’s horizons to Greece. Production crews completely took over Mykonos, filming major scenes featuring Lily Collins and co-star Lucas Bravo at the pristine Agios Sostis Beach, as well as the island’s iconic windmills and the narrow alleys of Little Venice.

The Riders: Hollywood star Brad Pitt spent weeks touring Greece to film this high-stakes psychological drama directed by Oscar-winner Edward Berger (All Quiet on the Western Front). The production spanned diverse settings across the country, from a dramatic artificial storm sequence shot inside a historic studio in Menidi to location shoots on the car-free island of Hydra, the historic railway station of Chalkida, and right in front of Athens Town Hall in Kotzia Square.

The Odyssey (Universal Pictures): Christopher Nolan’s highly anticipated, ancient-set cinematic epic based on Homer’s poem, which utilized locations across the Mediterranean, including Greece.

The Return: A gritty, atmospheric retelling of Odysseus’s homecoming starring Ralph Fiennes and Juliette Binoche, filmed extensively amidst the ancient olive groves and rugged cliffs of Corfu.

House of David (Amazon MGM Studios): A sprawling biblical drama series that transformed the landscapes of Attica and the Peloponnese into ancient Israel.

Malice (Prime Video): A psychological thriller series starring David Duchovny and Carice van Houten, which filmed across Athens, Piraeus, and the sun-bleached Cycladic islands of Paros and Antiparos.

Maestro in Blue (Netflix): The critically acclaimed, internationally distributed Greek drama series produced by Christoforos Papakaliatis, which wrapped up its sweeping story against the stunning backdrop of Paxos and Corfu.

Greece’s audiovisual sector

Leonidas Christopoulos, CEO of Greece’s film and media agency EKKOMED, noted that the Cannes distinction is a massive victory for the local industry: “This distinction is both a significant recognition and a unique opportunity to showcase Greece’s vibrant creative ecosystem on the international stage. Today, Greece is a place where cinematic heritage meets contemporary talent, innovation, and international collaboration.”

EKKOMED says that Greece’s audiovisual sector contributes €1.9 billion ($2.18 billion) to the national economy, supports approximately 44,000 jobs, and includes nearly 3,000 companies active across production, post-production, animation, and related creative services.

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