The tool tracks and compares the prices of more than 8,000 supermarket products in real time. Credit: AMNA
Greece unveiled a new digital price-comparison tool on Thursday, allowing consumers to track down the cheapest grocery options before they ever reach the supermarket checkout.
In a short video posted to social media, Prime Minister Kyriakos Mitsotakis introduced the digital platform “PosoKanei” (How Much It Costs), developed jointly by the Greek Ministry of Development and the Consumer Protection Authority. The tool tracks and compares the prices of more than eight thousand supermarket products in real time.
“Before you pay at the supermarket, you can now know exactly where your shopping basket will be the cheapest,” Mitsotakis stated.
Available via posokanei.gov.gr or as a mobile application, the tool allows users to search for specific items, compare costs across different brands within the same category, or simply scan a product’s barcode while standing in the store aisle to find the lowest price nearby. According to the Prime Minister, the database is updated daily to ensure accuracy.
While acknowledging that a digital platform alone cannot instantly dismantle global inflationary pressures, Mitsotakis framed it as a critical shield for household budgets. “What is most important is that the market itself now knows that prices are being compared daily and transparently,” the Prime Minister emphasized. “As a result, retailers will face direct pressure to become much more competitive.”
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