Analysts tipped Apple to use its annual Worldwide Developers Conference (WWDC), set to take place on Monday (8 June), to reset its AI strategy and unveil a major Siri overhaul as CEO Tim Cook prepares to hand over the reins.
Ahead of the event, Ben Wood, chief analyst at CCS Insight, described WWDC as “a pivotal moment for Apple Intelligence”, adding its voice assistant Siri had been “a thorn in Apple’s side for several years”, making its reboot central to Apple’s attempt to reset its AI narrative.
According to Bloomberg, Apple is expected to unveil a revamped AI-powered Siri designed to act as conversational companion with screen awareness, richer app control, the ability to tackle multiple commands in one prompt and a dedicated Siri app.
Wood expects Apple to frame the overhaul around “a slew of agentic AI capabilities”, while avoiding any overt positioning of Siri as being powered by Google’s Gemini technology.
Apple has indeed lagged rivals including Google and Samsung in bringing AI features to smartphones and other devices. Its push has been hampered by challenges building in-house AI capabilities, prompting the company to lean on partnerships with players including Google and OpenAI.
Paolo Pescatore, chief analyst at research house PP Foresight, said the iPhone-maker does not need to win the AI race through “noise, novelty or endless model comparisons”, but by making AI “useful, trusted, private and deeply embedded” across its devices.
Bloomberg reported Apple is also expected to unveil iOS 27 alongside updates for iPadOS, macOS, watchOS, tvOS and visionOS. Unlike last year’s focus on Liquid Glass design, the next software cycle is expected to focus on reliability, battery life, performance and deeper integration of Apple Intelligence features.
Symbolic
Notably, the event also marks Tim Cook’s final WWDC as Apple CEO before his planned transition to executive chairman on 1 September, when SVP of hardware engineering John Ternus will take the helm.
Pescatore explained the upcoming WWDC “carries far more significance than a normal developer conference”, describing it as “as much a symbolic handover moment as a software showcase”.
In his view, Cook’s legacy has been built on “scale, discipline, services, privacy, Apple Silicon and deep ecosystem integration”, but argued the key question is how Apple uses that foundation in the AI era.
He argued the tech giant will need to reassure developers, investors and customers the transition is “about continuity, not disruption”, while showing its blend of hardware, silicon, software and services can deliver “a more intelligent, more personal ecosystem”.
Similarly, Wood warned any missteps in Apple’s hotly anticipated agentic and on-device AI strategy “could have significant implications”.
The post Apple set for AI reboot at Cook’s WWDC farewell appeared first on Mobile World Live.
Apple unveiled plans to open a facility for developers in Berlin, Germany, a site intended to help European companies in creating and improving apps for the iPhone-maker’s devices.
The developer centre will be Apple’s first of its type in Europe. It runs similar facilities in Singapore, Shanghai, Cupertino and Bengaluru.
It is set to host workshops for app developers, one-on-one appointments and other in-person sessions in an attempt to help companies elevate the design and performance of applications for iPhones, iPads, macs and other devices using its operating systems.
Apple added dedicated labs will also offer hands-on support across multiple languages.
The company’s VP worldwide developer relations Susan Prescott said Europe was “home to an extraordinary community of developers who are building apps that create connections, encourage creativity, and drive innovation”.
“We have always believed that when developers have the right tools and resources to do their best work, incredible things follow. That belief is what this centre is built on, and we look forward to seeing what the community continues to develop.”
The site, located in the Mitte district of the German capital, is due to open later this year.
The post Apple poised to open first European developer centre appeared first on Mobile World Live.
Last year Time magazine included Pope Leo XIV among the 100 most important figures in the world in artificial intelligence (AI). It is no coincidence. Only eight days passed from his papal appointment to his first public remarks on the technology: “Truth is never separated from charity... Thus, truth does not distance us, but rather allows us to face with greater vigor the challenges of our time, such as migration, the ethical use of artificial intelligence and the protection of our beloved Earth,” he said in his second official address. His first encyclical, Magnifica Humanitas (magnificent humanity), is devoted precisely to this technology.
© Vatican Media/LaPresse (Vatican Media/LaPresse)
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