TikTok executives decided not to disable notifications during school hours, ignoring recommendations from their own safety team, and paid millions of dollars to parents’ and teachers’ associations to promote the social network in schools. Snapchat sent alerts to teenagers while they were in class urging them to share what was happening in the classroom. Google executives knew that YouTube was recommending videos to students during the school day that were unrelated to their lessons. Meta paid “teen ambassadors” to promote Instagram and hand out gifts to their classmates.

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By 2030, water consumption linked to the use of artificial intelligence will be equivalent to that of 1.3 billion people in sub-Saharan Africa, while it will require nearly three times the annual energy consumption of Pakistan, Bangladesh and Nigeria — countries with a combined population of 650 million. In terms of carbon emissions, these could reach 400 million tonnes of CO₂ equivalent, comparable to the United Kingdom’s total emissions. The operation of AI will require 14,500 square kilometres of land, including infrastructure and supply chains — twice the size of the Jakarta metropolitan area, a megacity with more than 32 million inhabitants, or 10 times that of Mexico City (21 million).

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