While the iconic iPhone maker has been playing catch-up with rivals when it comes to AI, it sought to distinguish itself from its peers by stressing a privacy-centered approach and integrating AI across its devices and apps.

Apple is expected to unveil new artificial intelligence features at its annual developers conference beginning Monday, which will be the last one featuring CEO Tim Cook before he turns his post over to John Ternus in September

Apple is poised to unveil a suite of new artificial intelligence features at its annual developers' conference, commencing Monday, marking the final such event under the leadership of CEO Tim Cook before John Ternus assumes the role in September.

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