Samsung Group unveiled plans for a sweeping transformation of its businesses, introducing AI extensively across its companies covering functions from marketing to manufacturing.

The conglomerate believes widespread adoption across its affiliates, which includes Samsung Electronics, will fundamentally change working style and culture across the organisations.

Samsung highlighted it had pioneered the use of AI in consumer devices and wanted to “strongly apply” it to eight major business processes: development, purchasing, manufacturing, logistics, marketing, sales, service and management support.

“To enhance business competitiveness amid rapidly changing business environments, Samsung plans to officially introduce external generative AI services such as Gemini, ChatGPT, and Claude across all affiliates in June,” the company added.

Specific aims include enhancing productivity in software and marketing, and upping “operational innovation” in manufacturing.

The company asserted AI was not “just a new technology or a simple tool for improving operations, but rather an innovative technique that triggers fundamental changes in management, actively utilising it as a starting point for discovering new growth momentum”.

To help push the initiative all executives from its companies are set to go through a training camp by the end of 2026, with all 50 CEOs to take the course this month.

It plans to extend the training to eventually cover all employees. Dedicated AI teams are also to be placed across the organisation’s businesses.

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