Ten nights, one stadium: Bad Bunny and the business of residencies

Bad Bunny performs today, June 1, at Metropolitano Stadium. He played on May 30 and 31, and will return on June 2, 3, and so on, for a total of 10 shows. In the entertainment industry, this is known as a musical residency — a series of concerts an artist stages in the same venue over a short period of time. There’s no exact number that defines one, but one of the core ideas behind the concept is impact: the more shows, the better.