As a child, Camila Morrone (Los Angeles, 28) found it odd when she heard her mother and father arguing and repeating the same lines over and over in her family living room. She later understood that her parents’ profession — they are both actors — required long hours of learning lines, rehearsing scripts, and attending auditions that did not always have the hoped-for outcome. The actress has said she grew to feel some aversion to acting during her teens, though deep down she knew it was the path she would follow.

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In 2011, Karl von Randow and Matt Buchanan, two tech-loving New Zealand film buffs, launched Letterboxd, a movie review and rating app inspired by Goodreads, the platform that does the same for books. For several years, they juggled this small project with their work at a web design studio. Then came the Covid-19 pandemic. In March 2020, they hired their first full-time employee, and with the world confined to their homes, their user base exploded. In 2023, the company was acquired by the Canadian company Tiny and today boasts over 26 million user profiles. While this figure seems insignificant compared to companies like Instagram (with around three billion active users), it reflects the cultural power of film as a source of conversation. Those who love movies enjoy watching them as much as discussing and analyzing them in detail, and Letterboxd is aimed at that community — including famous filmmakers and performers.

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