Donald Trump looked at him and, while shaking his hand, asked: “Coach, do you think we can win the World Cup?” The United States national team coach snapped to attention: “Of course we can, Mr. President!” At the World Cup draw ceremony, Mauricio Pochettino fulfilled his duty. The host’s optimism overrides the national mood. But Pochettino knows the odds of lifting the trophy are remote.

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The World Cup circus begins and David Beckham will unveil his star on the Hollywood Walk of Fame this Friday. It is the entertainment industry’s nod to the World Cup, and almost the only one. On the Oscar boulevard, among parties and hustlers imitating Michael Jackson, you have to look hard to find references to the big soccer event, even though 20 miles away the United States opens its campaign against Paraguay on Friday afternoon.

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