Alejandro Reynal Ample se hace desear. Llega puntual a la cita que ha costado casi dos años cerrar en el hotel Four Seasons de Madrid. Vestido con chaqueta de raya diplomática, pañuelo floreado en el bolsillo y pantalones beige, el primer ejecutivo de la que muchos expertos del sector consideran la cadena hotelera más lujosa del mundo, es un hombre de ademanes elegantes y voz pausada. Tras casi cuatro años en el cargo de presidente y consejero delegado de la compañía canadiense cuyo accionista mayoritario es Bill Gates, es la primera entrevista que concede en España. Reynal justifica así su escasa exposición a los medios de comunicación: “Queremos que la marca Four Seasons hable por sí misma”.

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At some paddleball courts, the sound of rackets can be heard until close to midnight. Many gyms and swimming pools have expanded their hours of operation, as users wake up earlier, or else want to come during times of the evening once reserved for being at home or at the pub. Streaming platforms automatically queue one episode after another of their series in an attempt to keep you hooked until the next morning. Batch cooking takes place at night, and those with complex skincare routines perform them just before bed, adding steps to a ritual that seems to get longer and longer. Though today, many jobs necessitate a graveyard shift, or to be constantly available, there are also everyday leisure activities invading moments that traditionally have been dedicated to rest.

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