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ITV says World Cup is a ‘six-week Super Bowl’ for advertising

Broadcaster reveals its revenues from expanded tournament are running about 30% higher than for Euro 2024

The World Cup will be the most lucrative sports event ITV has ever aired, the broadcaster has said, with bosses calling the tournament a “six-week summer Super Bowl moment” for TV advertising.

The channel is airing 51 of the 104 matches across the men’s tournament, co-hosted by the US, Mexico and Canada, which is the biggest yet after an expansion from 32 to 48 teams.

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© Photograph: John Raoux/AP

© Photograph: John Raoux/AP

© Photograph: John Raoux/AP

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The Mystery Artist Filling Subway Ad Space With Whimsy

Sue Sarah Gilbert, a Rockefeller descendant in Seattle, raised $1 million to place her drawings in New York City stations.

© Michelle V. Agins/The New York Times

Sue Sarah Gilbert, a self-described hobby artist, raised money from investors and contributed some of her own to fund a monthslong campaign displaying her artwork in several subway stations.
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Pro-Israel Group Pushes for Haley Stevens in Michigan Senate Race

The main super PAC tied to the influential American Israel Public Affairs Committee released its first ads backing Ms. Stevens, a moderate congresswoman locked in a tight three-way primary.

© Sarah Rice/Getty Images

Representative Haley Stevens of Michigan has been a vocal supporter of Israel in the past.
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