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EV prices in UK and EU not likely to dive due to Chinese rivalry, says Xpeng boss

16 June 2026 at 06:00

Brian Gu says he sees Chinese car firms competing on quality rather than launching price war as at home

Motorists in the UK and EU should not expect a sharp drop in the cost of electric vehicles despite increased competition among Chinese manufacturers, one of the country’s biggest electric carmakers has said.

Brian Gu, the vice-chair of the manufacturer Xpeng, said that Chinese carmakers could compete on quality to win customers in the EU and UK, rather than unleashing a brutal price war as they have in China.

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© Photograph: Sjoerd van der Wal/Getty Images

© Photograph: Sjoerd van der Wal/Getty Images

© Photograph: Sjoerd van der Wal/Getty Images

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