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Ten nights, one stadium: Bad Bunny and the business of residencies

1 June 2026 at 11:35
Bad Bunny performing at the Estadi Olímpic in Barcelona on May 22.

Bad Bunny performs today, June 1, at Metropolitano Stadium. He played on May 30 and 31, and will return on June 2, 3, and so on, for a total of 10 shows. In the entertainment industry, this is known as a musical residency — a series of concerts an artist stages in the same venue over a short period of time. There’s no exact number that defines one, but one of the core ideas behind the concept is impact: the more shows, the better.

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Bad Bunny’s concert at the Estadi Olímpic in Barcelona on May 22.
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