AT&T launches $3 daily iPad data pass
AT&T unveiled a 24-hour unlimited wireless data service for iPad users in the US, available to any customer regardless of their existing operator for a flat daily rate of $3.
The company claimed to be the first major US wireless provider to offer on-demand connectivity for iPad users on a pay-as-you-go basis. The service is for models with mobile and Wi-Fi connectivity capabilities, with the 24-hour data window beginning shortly after purchase.
AT&T explained it is targeting consumers who do not activate mobile connectivity on compatible iPads, pitching the benefit of short-term network access for periods where users are not in Wi-Fi range.
It highlighted ease of use, stating the service is activated in device settings without the need for a dedicated app.
The first day pass is complimentary, with subsequent purchases charged to a credit or debit card.
Josh Goodell, VP of consumer product management, said the goal is to make connectivity simple across the devices people use most.
The operator positioned the launch as part of a broader effort to simplify connectivity and provide flexible options without long-term commitments.
Model compatibility ranges from seventh-generation iPads to the latest Pro and Air models with M3 chips.
AT&T ultimately plans to expand the service to other 5G-enabled devices including Android tablets, smartwatches, laptops and drones.
Multi-day options are also planned.
AT&T noted data rates may be temporarily reduced during periods of network congestion.
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