At his final WWDC keynote, Tim Cook highlights AI-forward upgrade to the voice assistant to be widely released in fall

After years of anticipation, user frustration and false starts, Apple announced a major upgrade to Siri at its annual developer conference on Monday. The voice assistant will come integrated with Apple’s artificial intelligence tool, Apple Intelligence, and has been rechristened “Siri AI”.

The new Siri, which will be widely released in the fall, will more closely resemble AI chatbots like ChatGPT or Google Gemini, than a question-and-answer tool that draws from the web.

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© Photograph: Noah Berger/AP

© Photograph: Noah Berger/AP

© Photograph: Noah Berger/AP

The iPhone maker revealed its new artificial intelligence products at its developer conference, the last with Tim Cook as chief executive.

© Jason Henry for The New York Times

While the iconic iPhone maker has been playing catch-up with rivals when it comes to AI, it sought to distinguish itself from its peers by stressing a privacy-centered approach and integrating AI across its devices and apps.

For the second time, the company is expected to explain its artificial intelligence plans. Unlike some rivals, it is not reorganizing around the technology.