What is a brain-computer interface? BCIs allow your brain to communicate directly with external electronics—bypassing the rest of the body entirely to let users control tablets or prosthetic limbs using only their thoughts. More on Primer.
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Brain-computer interfaces could dramatically alter how humans interact with technology. Today, startups around the world are racing to get their devices approved for commercial use. China in particular is moving quickly, earmarking BCI as a strategic industry. The country also recently approved its first BCI for commercial application.
On this episode of Bloomberg Primer, we explore the technology behind BCI and visit Shanghai-based startup NeuroXess, which is conducting a year-long test in a paralyzed patient.
00:00 - 01:54 Intro
01:54 - 04:16 What is a brain-computer interface
04:16 - 04:47 Fundraising
04:47 - 09:07 NeuroXess
09:07 - 12:15 How BCI could change the future
#Tech #China #Computers
Bloomberg Primer cuts through the complex jargon to reveal the business behind technologies poised to transform global markets. This six-part, planet-spanning series offers a comprehensive look at the "impossible" industries vying to shape our future.
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Anne Wojcicki reflects on the legacy of her late sister, former YouTube CEO Susan Wojcicki, describing how she balanced leading a tech giant with family chaos. More on The Circuit with Emily Chang.
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On The Circuit, 23andMe CEO Anne Wojcicki sits down with Emily Chang to clear up the confusion once and for all, explaining why her family can't even reach a consensus on how to say their own name.
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This year’s World Cup has more teams (48) and more host nations (3) than any previous World Cup. It’s also going to make FIFA billions of dollars, but complications including dynamic ticket pricing and mounting costs are leaving ordinary fans priced out and host cities under financial strain.
The tournament's economics are further complicated by politics. US President Donald Trump has placed himself at the center of the event, even receiving a newly invented “FIFA peace prize” from FIFA President Gianni Infantino. Meanwhile the US-Israel war with Iran has triggered an energy crisis that’s squeezing supplies of jet fuel, leading to higher prices and canceled flights for fans already wary of Trump’s immigration policies.
Explore these and other related stories in more depth on Bloomberg.com:
A Chaotic and Politicized World Cup Lumbers Toward Kickoff
https://www.bloomberg.com/news/articles/2026-05-12/world-cup-2026-faces-trump-drama-ice-fears-ahead-of-fifa-tournament
00:00 Introduction
02:17 US soccer
03:04 Costs of hosting
05:28 Transportation
06:18 International fans
07:29 Infantino & Trump
08:39 FIFA revenue
#fifa #worldcup #trump
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FIFA Chief Football Officer Jill Ellis sits down with Alex Rodriguez and Jason Kelly to project a $500 million revenue increase for the 2027 Women’s World Cup—bringing total revenue to $1 billion.
On this episode of The Deal, Ellis breaks down how global broadcast rights are driving these surging numbers.
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In 2024, the entire board of 23andMe resigned after a disagreement over taking the company private. Wojcicki sits down with Emily Chang on The Circuit to discuss her reaction to the sudden departures and whether anyone made it into her personal "burn book." https://www.bloomberg.com/news/videos/2026-06-03/the-rise-bankruptcy-and-rebirth-of-23andme-video
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Alex Rodriguez and Jason Kelly sit down with FIFA Chief Football Officer Jill Ellis. Before the World Cup, Ellis shares her thoughts on ticket prices, revenue expectations and the growth of the game.
#FIFA #Sports #WorldCup
When sports, business and culture collide, there’s often a deal to be made. Join Alex Rodriguez and Bloomberg correspondent Jason Kelly as they get the inside track from corporate titans, sports champions and game-changing entrepreneurs on investing, strategy, reinvention and the ones that got away. The Deal with Alex Rodriguez and Jason Kelly is a Bloomberg Podcasts and Bloomberg Originals series that’s passionate, relaxed, insightful and inspirational. If you think you know these icons, prepare to be surprised.
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After taking her company private, 23andMe CEO Anne Wojcicki opens up about the high-stakes decision to buy back the DNA-testing giant with her own capital.
On The Circuit, she tells Emily Chang why she wanted to turn the company into a science platform for global health discoveries. https://www.bloomberg.com/the-circuit
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Emily Chang meets 23andMe Institute Chief Executive Officer Anne Wojcicki for a discussion of the rise, fall and rebirth of the personal genetics company.
23andMe Is Back as Nonprofit Aiming to Reach 100 Million Users:
https://www.bloomberg.com/news/articles/2026-06-03/23andme-is-back-as-nonprofit-aiming-to-reach-100-million-users
The founder of 23andMe Research Institute wants to reach 100 million users, an ambitious goal after the seller of DNA testing kits emerged from bankruptcy as a nonprofit.
23andMe has the DNA of about 13 million users who mailed in saliva samples in exchange for data about their genetic code. In an interview with Bloomberg’s The Circuit with Emily Chang, Anne Wojcicki said it needs to expand its customer base dramatically.
Watch more of The Circuit with Emily Chang: https://www.youtube.com/show/VLPLqq4LnWs3olV2nw7GgFjXHvxVc3T5hXXT?sbp=QAE%3D
Hosted by high-profile journalist Emily Chang, The Circuit is a fast-paced, dynamic series that lives at the intersection of culture, tech, entertainment, and business. Every week, Chang will go on location to meet the world’s most fascinating founders, influencers, and innovators, conducting intimate interviews and bringing audiences behind the scenes of the most impactful stories, launches, and trends.
#23andMe #Genetics #Business
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Hong Kong is betting its economic future on a megadevelopment spanning one-third of its territory. The multibillion-dollar Northern Metropolis project aims to turn a rural frontier of fish ponds, farmland and villages into a tech hub of cutting-edge labs and startups. The effort also will serve as a concrete-and-steel connection to Mainland China, and eventually ten other nearby cities that make up the Greater Bay Area.
But as ambitious as the Northern Metropolis may be, let alone the $2 trillion economy that will include Hong Kong and its sister cities, it is all part of a much larger, almost unfathomable transformation planned for the world’s second-largest economy. Beijing foresees 19 of these megaregions spread across the country, hoping to fuse hundreds of millions of people into urban engines of knowledge and labor.
But Hong Kong's experience may be a warning about what’s to come. As concrete swallows the landscape, it raises a critical question: is this the model for humanity’s utopian future, or that of a hyper-efficient dystopia?
0:00 - China’s Megalopolis Project
1:48 - Cities Are Getting Bigger
2:47 - Northern Metropolis Project
3:59 - Farmers Upended
5:35 - If You Build It…
6:16 - Shenzhen Miracle
7:35 - Megaregional China
8:06 - The Problem
8:58 - China’s Middle Income Trap
10:06 - Utopia or Dystopia?
Watch more short documentaries: https://bloom.bg/4wWlMsa
Visually compelling features born out of the Bloomberg newsroom, extended to documentary video.
#China #Cities #Economy
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Bloomberg Originals offers bold takes for curious minds on today’s biggest topics. Hosted by experts covering stories you haven’t seen and viewpoints you haven’t heard, you’ll discover cinematic, data-led shows that investigate the intersection of business and culture. Exploring every angle of climate change, technology, finance, sports and beyond, Bloomberg Originals is business as you’ve never seen it.
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The Circuit is back for another season of in-depth interviews with tech and thought leaders. Check out who will be joining @Emily and tune in to the conversation starting on June 3.
https://www.bloomberg.com/the-circuit
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Bloomberg Originals offers bold takes for curious minds on today’s biggest topics. Hosted by experts covering stories you haven’t seen and viewpoints you haven’t heard, you’ll discover cinematic, data-led shows that investigate the intersection of business and culture. Exploring every angle of climate change, technology, finance, sports and beyond, Bloomberg Originals is business as you’ve never seen it.
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NBA Hall of Famer Tracy McGrady tells Alex Rodriguez and Jason Kelly why his excitement to become an NFL owner completely overshadowed the nerves about writing his first massive check to buy into a sports franchise. More on this week's episode of The Deal.
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Bloomberg Originals offers bold takes for curious minds on today’s biggest topics. Hosted by experts covering stories you haven’t seen and viewpoints you haven’t heard, you’ll discover cinematic, data-led shows that investigate the intersection of business and culture. Exploring every angle of climate change, technology, finance, sports and beyond, Bloomberg Originals is business as you’ve never seen it.
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SpaceX is preparing for the biggest initial public offering in history, one that could reshape markets. What began as a rocket company is now a gargantuan bet on satellites, artificial intelligence, orbital infrastructure and Mars.
With a projected valuation approaching $2 trillion, the company run by Elon Musk is already the new tech darling of Wall Street. But as investors rush to absorb SpaceX into their portfolios and retirement funds, Musk’s promises raise thorny questions about risk, market concentration and hype.
See it first at Bloomberg.com: https://bloom.bg/4a2G2yr
#SpaceX #IPO #ElonMusk
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Bloomberg Originals offers bold takes for curious minds on today’s biggest topics. Hosted by experts covering stories you haven’t seen and viewpoints you haven’t heard, you’ll discover cinematic, data-led shows that investigate the intersection of business and culture. Exploring every angle of climate change, technology, finance, sports and beyond, Bloomberg Originals is business as you’ve never seen it.
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Solar panels convert sunlight directly into electricity, but they lack a critical feature of traditional power plants: physical inertia. Without massive spinning turbines, sudden supply drops can cause a domino effect, knocking out the power grid. This week on Primer, we look into the machine that can prevent blackouts https://www.bloomberg.com/news/videos/2026-05-27/how-the-electrical-grid-is-being-rebuilt-for-ai-video
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Bloomberg Investigates spent a year following a team of lawyers as they sued the US Department of Homeland Security, challenging what they allege are unconstitutional practices by the Trump administration as it seeks to remove more people from the country https://www.bloomberg.com/news/videos/2026-05-19/the-fight-against-trump-s-immigration-crackdown-video
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Alex Rodriguez and Jason Kelly talk to NBA Hall of Famer Tracy McGrady to discuss how he became an NFL owner, why the ‘90s revolutionized basketball and returning to the NBA as an NBC analyst.
#Sports #NBA #NFL
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Bloomberg Originals offers bold takes for curious minds on today’s biggest topics. Hosted by experts covering stories you haven’t seen and viewpoints you haven’t heard, you’ll discover cinematic, data-led shows that investigate the intersection of business and culture. Exploring every angle of climate change, technology, finance, sports and beyond, Bloomberg Originals is business as you’ve never seen it.
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Driven by AI, EVs and heat pumps, global electricity demand is on track to double by 2050.
Because traditional grid expansion is far too slow to handle this surge, countries must deploy new technologies and approaches. Learn more on this episode of Primer https://www.bloomberg.com/originals/series/primer
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Bloomberg Originals offers bold takes for curious minds on today’s biggest topics. Hosted by experts covering stories you haven’t seen and viewpoints you haven’t heard, you’ll discover cinematic, data-led shows that investigate the intersection of business and culture. Exploring every angle of climate change, technology, finance, sports and beyond, Bloomberg Originals is business as you’ve never seen it.
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President Donald Trump's unprecedented immigrant detention effort has resulted in dozens of detainee deaths and thousands of alleged civil rights violations.
Immigrant rights groups suing to guarantee access to counsel warn that even those who have scrupulously followed the law are being targeted.
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Bloomberg Originals offers bold takes for curious minds on today’s biggest topics. Hosted by experts covering stories you haven’t seen and viewpoints you haven’t heard, you’ll discover cinematic, data-led shows that investigate the intersection of business and culture. Exploring every angle of climate change, technology, finance, sports and beyond, Bloomberg Originals is business as you’ve never seen it.
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Artificial intelligence and electric vehicles are driving a surge in global energy demand, forcing electrical grids to double their power delivery by 2050. However, aging infrastructure and outdated technology threaten to hold them back. Now, companies from China to Nigeria are building next-generation grids to power AI, support electrification and potentially unlock massive economic growth.
0:00 - 2:20 The Battle to Win the Future
2:20 - 3:52 How The Grid Works
3:52 - 5:30 History of The Economy and The Grid
5:30 - 6:52 The New Power Boom
6:52 - 8:40 China’s Grid Advantage
8:40 - 13:30 Veir’s Superconducting Cables
13:30 - 20:14 Spain’s Blackout & a Spinning Solution
20:14 - 22:55 Mini-Grids in Nigeria
22:55 - 24:00 Conclusion
Bloomberg Primer cuts through the complex jargon to reveal the business behind technologies poised to transform global markets. This six-part, planet-spanning series offers a comprehensive look at the "impossible" industries vying to shape our future.
#AI #Tech #Energy
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